Why do some people enjoy an improved sense of self-worth when their circumstances improve, while others do not? Sixty years ago, a plastic surgeon came up with an theory of unconscious, lifelong messages to the self. His book exploring that theory has a vast following to this day.
If you’re dubious about anyone eager to declare that YOU TOO CAN CHANGE YOUR LIFE!—well, you have a lot of company. Historian Mitch Horowitz is right there with you. But in this post, he makes a sober, persuasive case for exactly that sort of book: the 1960 bestseller Psycho-Cybernetics: A New Way to Get More Living Out of Life, by the groundbreaking plastic surgeon Maxwell Maltz.
Click here for more.
Horowitz’s concise summary of Maltz’s theory is better than any I can offer, so I’ll just note that we’re definitely not in the realm of auras and tarot cards: Maltz’s program is secular, non-mystical, and demanding. It’s never been out of print, has sold millions, and has given hope and help to generations of readers, including celebrities from Salvador Dali to Nancy Reagan. Have a look, and see if it speaks to you.